Content marketing is the proven practice of generate interest in a business and its products/services by creating value for customers through engaging and informative content. As a marketing practice that spans traditional and digital channels, content marketing is an integral component of any successful marketing organization.

Content marketing helps brands maximize their return on investment in content by ensuring that each content asset—whether a blog post, email, article, infographic, video, or any other format—reaches the most receptive and relevant audience.